As Europe and Britain prepare to go their separate ways, London and Paris are linking arms evermore tightly.
The mayors of the two cities announced a tourism partnership on Tuesday, just a day before UK Prime Minister Theresa May officially sets Brexit in motion.
Paris Mayor Anne Hidalgo and London’s Sadiq Khan said the joint scheme would launch next year between promotional agency London and Partners, and its French counterpart, Paris&Co.
Khan said there was much to gain by joining forces.
“Never underestimate the incredible benefits to be found when major cities do business together. Our great friends in Paris and across the continent are well aware that working closely together remains to our mutual benefit,” he said.
Hidalgo, meanwhile, noted that the relationship between Paris and London had grown since Khan’s election last year, and said that would not change when Britain left the EU.
“We are developing new exchanges and new projects. All these initiatives will create employment, activity and economic growth. It is a very positive dynamic that the Brexit will not change,” she said.
The tourism cooperation will focus on areas such as culture and heritage, and bring together the resources of VisitLondon.com and Parisinfo.com.
London and Paris visitors spend more than £30 billion each year and the tourism sectors in both cities support 1.2 million jobs, according to London and Partners.